Top 5 Virtual Fitness Programs on iOS in Austria, Q1 2024

In the first quarter of 2024, virtual fitness programs on iOS in Austria showcased varied performance patterns. Here’s an overview of the top 5 apps based on their weekly downloads, revenue, and active user trends.

Strava: Run, Bike, Hike experienced notable fluctuations in weekly revenue. Starting strong with about $12.3K in the first week of January, it saw a dip mid-month but recovered to reach approximately $12.3K again by mid-March. Downloads showed a gradual increase, peaking at nearly 1K in the last week of March. Active users started at around 10.1K and saw a slight increase, closing the quarter at approximately 10.2K.

Zwift: Ride and Run had a relatively stable revenue throughout the quarter, with slight peaks and troughs, reaching around $8.9K in the last week of February. However, its downloads and active users were on a downward trend, ending March with about 45 downloads and 785 active users.

bergfex: hiking & tracking showed consistent weekly revenue, peaking at around $8.5K at the end of January. Downloads fluctuated but saw a high of 855 in the last week of March. Active users, which started at 2.1K, remained mostly stable, ending the quarter at nearly 2K.

Freeletics: Workouts & Fitness saw a gradual decline in revenue, starting at $12.5K in the first week of January and dropping to about $3.6K by the end of March. Downloads also decreased, ending the quarter with 152 downloads. Active users saw a decrease from 3.1K to around 2.3K throughout the quarter.

GYMKY had a significant drop in revenue from approximately $35.3K in the first week of January to $968 by the end of March. Downloads followed a similar pattern, starting at nearly 11.7K and dropping to 390 in the last week of March.

This data, sourced from Sensor Tower, highlights the dynamic nature of the virtual fitness market in Austria. For more detailed insights and trends, visit Sensor Tower.